İş TanımıWe are looking for a "MARKETING MANAGER" for one of the company in advertising sector that we are consulting.
Roles and Responsibilities
- Own and maintain marketing strategy
- Create and draft company press releases, marketing collateral including sales readiness materials, white papers, customer case studies, data sheets, presentations, email newsletters, social media and blogs. In addition prepare all Power Point documents for corporate and sales presentations
- Partner with internal teams (Customer Success, Product and Data Science) to manage and coordinate all content creation from all channels of the commercialisation process including
1. Prepare texts for a company's UI & website
2. Create content for FAQ and Knowledgebase
3. Create product guides & newsletter
4. Case studies
5. Whitepapers
6. Blog posts
- Help strategise product launches and PR activities in line with our product roadmap
- Create video tutorials and interactive walk-throughs
- Hold webinars for existing and prospecting clients
- Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
- On-going competitive analysis for content strategy, blog posts and product / feature updates in Facebook Marketing Partner Category
- Create, manage and optimize all PPC campaigns including Facebook, Linkedin & Google to drive quality leads
- Track KPIs, goals and revenues and report the results of marketing activities
Aranan NiteliklerEducation / Experience Requirement
- Native English speaker (this is a MUST)
- Bachelors degree (preferably in Marketing, Engineering, Communications)
- 4+ years experience in marketing strategy and tactics including content creation, editing, analytics, social media marketing, PPM and search engine optimization.